Wednesday, June 22, 2011

Pfizer's Pulse survey (Spring 2011) suggests that although vets predict a harsh economic environment for the whole industry in 2011, they believe they will buck this trend and anticipate a much brighter outlook for their own practice.

The survey of more than 400 practice owners and their senior management teams revealed that predictions for the veterinary market remained as gloomy as 2010. More than half (52 per cent) of respondents believed that conditions for the industry would get more challenging. By contrast, the response from owners about their own practice's performance was more bullish, with a third (34 per cent) believing their prospects will improve.

Pfizer Business Consultant, James White, said: "Practices are right to remain cautiously optimistic about 2011 if we accept it's going to be a challenging year. By implementing the correct strategies now there are still opportunities for growth. Client loyalty is the buzzword and should remain a key component of any practice strategy being implemented in the coming months."

Pfizer launched the Pulse survey in Autumn 2010 to deliver up-to-date analysis on a range of issues that senior management teams at practice level are witnessing.  

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